A wide range of options pointing into the future for enjoying Sheer Driving Pleasure of the highest standard – precisely this is the highlight of the model range and other innovations presented by BMW, the German premium car maker, at the 2010 North American International Auto Show (NAIAS) in Detroit.

Apart from the world debut of the fascinating, ultra-sporting BMW Z4 sDrive35is, the press and public in Detroit will also experience the starting signal for new drivetrain technology at the Show from 16 – 24 January 2010: At the NAIAS 2010 BMW presents the models BMW ActiveHybrid 7 and BMW ActiveHybrid X6.

The first hybrids from BMW demonstrate impressively how much extra efficiency and driving dynamics a premium manufacturer such as BMW is able to offer through innovative technologies combining the combustion engine and electric drive.

Further proof of the brand’s innovative power is the BMW 5 Series Gran Turismo, a unique new model bringing together luxurious motoring comfort, superior variability and an elevated seating position to provide an unprecedented driving experience also benefiting from impressively low fuel consumption and exhaust emissions thanks to the wide range of technologies from BMW EfficientDynamics.